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September 28, 2016


bangs ›   hair ›   haircut ›   hairstyle ›   how to ›   howtology ›  

How-tology: 4 Bold Bangs Looks

Forget those bowl-cut wisps you wore way back when! Today's bangs are downright stylish! Below, some of our favorite options:


 Piece-y or razor-cut bangs

Multi-layered, with the longest strands hitting midway down your forehead.

Good For:  Symmetrical faces and petite features.




Tapered bangs

Extend about an inch above the bride of the nose and angle down the sides of your face.

Good For: Most face shapes and hair types.




Wide bangs

span the width of your face, from temple to temple.

Good For: People who are confident about revealing plenty of profile.




Long bangs

These should dangle right below your eyebrows.

Good For: Long foreheads or noses; this length shortens your features.




September 26, 2016


howtology ›   lips ›   lipstick ›   makeup ›   Q&A ›  

Q&A: Flaunt Your Right Red Shade

How do I choose a good red lipstick that works with my complexion?

Whether it was faked on or baked on, your summer tan took work. Don't blow that glow - flaunt it with the right red. This season's new crop of reds are sheerer and more wearable than ever before. Here's a basic way to choose the right shade for you.

Reds really come in two tones, warm reds and cool reds. If you have medium skin choose warm orange-red lipsticks like crimson. They tend to warm up lighter skin. If you have olive or dark skin look for blue-red lipsticks. Those with a purple-pink or fuchsia effect. These shades are especially dramatic and will set off darker complexions beautifully. And remember - anyone can wear red, just give it a try!



The Gloss-ary: J is for Jewel


The Gloss-ary continues with some vital terminology for your beautiful self! Keep checking back for more editions to the gloss-ary, or browse what we already have:

Jasmine: essential oil extracted from plants and used in perfumes.
Jojoba: a tonic, emollient and moisturizer. Treats dry skin, wrinkles and stretch marks.

Juniper: a fragrance considered a mild skin stimulant.

September 19, 2016


hair ›   hairstyle ›   howtology ›   style ›  

How-tology: Baby You Can Style My Hair

Banish bad hair days. Blow-dryers have become irreplaceable tools. When properly used (and not to excess), they shouldn't cause hair any problems; to prevent damage, use the high-heat setting only when your hair is very wet. And be sure your dryer has enough wattage: Anything under 1,200 watts is probably not powerful enough to dry and style your hair quickly and efficiently. Vrooom, let's get started!

How To Do Your Basic Blow Out:

Before blow-drying, blot your hair with a towel to absorb excess moisture (don't rub).


Hold the dryer 8 to 10 inches from your head and use high heat to partially dry your hair (about 60 percent), concentrating on the roots. Be sure to keep the dryer moving at all times so your hair doesn't overheat -- don't aim hot air at a constant position for a prolonged period. Apply gel or mousse at this stage, if you need it. (Use hairspray only after blow-drying so the alcohol doesn't singe your hair.)

With the dryer on medium heat, style your hair with a vent brush until it's about 80 percent dry. 

For the final drying, use a round, half-round or paddle brush to smooth your hair and minimize frizz.

When your hair is completely dry, finish on the cool temperature setting -- cool air helps set the style.


Tools of the Trade:


Diffusers are cone-shaped attachments that fit on the barrel of a dryer to diffuse the airflow, or spread it over a larger area. They're great for curly hair because they dry slowly and softly, keeping the curls in place; use low speed and a low temperature. Diffusers can also give volume and lift to straight hair: Flip your hair down by bending over, then direct the dryer to the crown of your head and the nape of your neck.


Volumizers or finger diffusers are attachments with long "fingers" that lift and separate hair at the roots, adding fullness without unraveling individual curls. This tool is especially good for long, curly hair that tangles easily.

We Love:

TIGIPro Professional Blow Dryer, $220

BaByliss Pro Volare V1 Hair Dryer, $150

Denman Brushes, $12-28



September 16, 2016


eyeliner ›   eyes ›   makeup ›   Q&A ›  

Q&A: Eye Liner on Point

I'm terrible at getting my liquid eyeliner to come out clean. Any tips for getting a good line?


You can draw a straight line with liquid eyeliner, by following these key tip: Prop the elbow of the hand you're drawing with on a table for extra stability. Gently stretching your skin with the other hand also keeps you on the straight and narrow.

Pretty simple? We hope this helps!



Celebrity Spotlight: New York Fashion Week

New York Fashion Week is coming to a close! Today’s the final day of fashion running the city, and designers put forth their visions for the spring of 2017. There were some trends, like intense nostalgia for the 70s and 80s, but today we’ll focus on the beauty looks we loved! Take a look at what we noted this season, so you can be on the beauty cutting edge.  


A photo posted by TOM FORD (@tomford) on


Tom Ford


Tom Ford's Autumn/Winter 2016, kind of a big deal since most collections at fashion week are for the spring season. Tom Ford, in a kinda game changing move, goes for the see now buy now model. Since the collection is for the colder months, it features some great geometric fur jackets, and almost metallic takes on warm colors you'd see from falling autumn leaves. Loose silhouettes paired with dynamic, long pencil skirts give the collection variety.

Get the Beauty Look

 Dewy and minimal makeup. To get that look use either liquid foundation with a good highlighter or find yourself some tinted moisturizer. Works wonders! Also a good way to emulate Tom Ford's metallic clothing is with warm-toned metallic polishes. 

We love: Tigi Satin Liquid Foundation, Zoya Ignite Sampler



Cushnie Et Ochs


The fashion duo Carly Cushnie and Michelle Ochs (making Cushnie Et Ochs, get it?) build their brand on clothes that are luxurious, yet understated and are crafted to celebrate the female body. Their Spring 2017 collection features color blocking in tans, black, and white, in a variety of jumpsuits and dresses. The usage of geometric cut-outs give their pieces unique silhouettes.

Get the Beauty Look

Cushnie Et Ochs self describe their beauty looks as inspired by Michelle Pfeiffer in Scarface. Think pouty bold lips and a light smokey eye. To get the lip look, use a red lipstick on your top lip and a lighter shade on the bottom. The two-toned lip gives subtle dimension and drama.

We love: DuWop Mini Private Lipstick TrioLola SOS Liquid Lipstick



Tommy Hilfiger


Tom Ford isn't the only one with an Autumn/Winter 2016 collection. Tommy Hilfiger's showing was everything you'd expect from the brand (think nautical, punchy red/white/navy blue, comfy sweaters, over-sized sweatshirts) enlivened by the show's spectacular setting on a carnival pier. It was also a star-studded event, with Gigi Hadid as the flagship model, supported from the sidelines by Taylor Swift and here ever present squad. 

Get the Beauty Look

Think California girl that makes it look like she doesn't try to hard, but there's definitely some effort made. Sun-kissed skin, slightly tinted glossy lips, and of course a good beachy wave.

We love: Naked Princess Tinted Lip TreatmentA Beautiful Life Pre-Game Texturizing Spray


A photo posted by Jeremy Scott (@itsjeremyscott) on


Jeremy Scott


Jeremy Scott's Spring/Summer 2017 collection was full of love for the eighties, with colors so bright you might need shades. Pop-culture influenced, the dresses, swim suits, shirts, and skirts featured punchy prints (I personally loved the toothpaste print because, why not) and text proclaiming "Hot Hot Hot" and "X Rated." The collection on the whole communicated a rambunctious night out, and who doesn't love that for fashion week?

Get the Beauty Look

We love Jeremy Scott's play with pop culture and iconography. This slime outfit with orange makeup screams Nickelodeon, which is pretty great. Emulate the look with pops of neon eye shadow that contrast you outfit.

We love: DuWop Isla Sirena Sea Shell Compact Eye DualTigi High Density Eyeshadow Single Shades (Green)


A photo posted by Baja East (@bajaeast) on


Baja East


Another fashion duo, John Targon and Scott Studenberg make up the New York based Baja East. Their Spring/Summer 2017 collection featured elements the brand in known for (animal and psychedelic prints) in the form of loose fitting lounge wear. The kind of sock/sandal pairing you'd expect an athlete to wear added a comfortable vibe to the collection, which ran the line of grunge meets athletic. 

Get the Beauty Look

Hello Axel Rose. The Baja East styling really went for the grunge look with greased out eyes, wet slick hair, topped off with a variety of bandannas. We loved the matte black hombre nails this model's sporting, that add a great texture to her look.

We love: Zoya Matte Velvet Collection Sampler


The Gloss-ary: I is for Iconic


The Gloss-ary continues with some vital terminology for your beautiful self! Keep checking back for more editions to the gloss-ary, or browse what we already have:

Inaidazolidinyl Urea: a by-product of human metabolism used as an anti-microbial agent.
Inositol: Vitamin B; an emollient.
Isopropyl Myristate: the ester of isopropyl alcohol and myristic acid. It spreads very easily and promotes a dry feeling.
Isopropyl Palmitate: the ester of isopropyl alcohol and palmitic acid. Spreads more readily than isopropyl myristate.

Ivy: a mild irritant botanical believed to stimulate blood circulation to the areas on which it is applied and known for its toning and tightening properties.

September 07, 2016


eyeliner ›   eyes ›   eyeshadow ›   howtology ›   makeup ›  

How-tology: 10 Eye-Popping Tips for Eye Makeup

Eyes are said to be the window to the soul, but more importantly, they are the first thing most people notice when the look at you.  Make the most of your eyes with these helpful hints!

Begin by applying an eye base. This improves the adherence and appearance of eye makeup.  It's key to maintain long-lasting shadow. 

We Love:  Duwop Day 2 Night Eyelid Primer Duo, $22

Know your products. Eye shadow comes in many formats: powder (pressed or loose), crayon, gloss or cream.  The choice is up to you!  Pressed shadows are a classic favorite.

We Love: Lola Cosmetics Eye Shadow Trio, $18

To obtain a more dramatic look place a dot of a darker shade in the middle of the eyelid and smooth out.

Highlight makeup by using a pastel color on the under-brow. 


Lightly blend the colors with an applicator or fingertips. For ease of application, we suggest a crease brush or cream shadow brush with elongated bristles.

We Love: Antonym Cream Eye Shadow Brush, $13

Define the eye contour with a liner (either cake or pencil), by drawing a fine line close to the lashes to underline the eye. If you prefer, draw the fine line in the interior of the lids for a larger look, or draw a fine line on the upper eyelid. It's much easier to use a cake eyeliner. Just drag the brush across your lid and 'connect the dots'. 

We Love: Blinc Eyeliner, $25

Brush lashes before applying mascara.

 We Love: TIGI Brow and Lash Groomer, $14

Choose a shade of mascara to harmonize with your makeup. Apply two coats to thicken and lengthen lashes.

For a sophisticated touch, apply a more vivid color to the tips of the eyelashes. For example, coordinate Black with violet. 

Choose a color that complements your eyes and enhances their color and form. 

September 02, 2016


makeup ›   pimples ›   Q&A ›   skincare ›  

Q&A: Combination Skin Savior

I have combination skin and have been struggling to keep up with it. What can I do to keep my skin clear?

If you think that you're the only one with a face that's partly oily and partly dry, think again. You've got combination skin and there are several ways to care for you skin without damaging other parts of it. 

Cleanse: Use a mild cleanser on your entire face up to twice a day.

Moisturize: Use a good moisturizer on the dry areas only.

Balance: Look for toning products that normalize your skin, such as those that contain alpha hydroxy acids or the vitamin A derivative retinols.

Control: Use oil-absorbing makeup on oily areas to control shine.

Protect: Use a sunscreen daily (mimimum SPF 15).

Just remember these five tips and your skin should be glowing and gorgeous in no time!



The Gloss-ary: H is for Highlight


The Gloss-ary continues with some vital terminology for your beautiful self! Keep checking back for more editions to the gloss-ary, or browse what we already have:

Henna: a natural dye obtained from the ground dried leaves of a shrub found in North Africa and the Near East.
Holistic: a discipline that treats the body as a whole rather than individual parts.
Homeopathy: a method of treating disease with naturally occurring substances.
Hops: herb with moisturizing and astringent properties.

Horsechestnut: refreshes, improves circulation. Also used as an anti-inflammatory.

Humectant: a substance that attracts moisture.
Hyaluronic Acid: an acid that occurs naturally in the skin, helps retain the skin's natural moisture.
Hydrate: to add moisture to the skin.
Hydroquinone: a bleaching agent used in skin preparations.
Hyperpigmentation: darkening of the skin, commonly produced by ultraviolet radiation, which provokes melanocytes in the skin.
Hypo allergenic: a low chance of causing allergy or skin irritation.
Hypodermis: below the surface of the skin.


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