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Nicknamed 'liquid oxygen' for hair by blow's stylists, blowpro's Heat Is On Protective Daily Primer takes the harm out of heat styling. An essential first step for a professional home blowout, heat is on protective daily primer provides essential nutrients that prime and protect hair from heat styling. Working with your hair's natural defenses, its pure protein blend de-tangles, conditions and strengthens hair weightlessly. Now you never need to compromise your hair's health again.