It’s a 10 accomplishes 10 things – instantly – in just one bottle. That’s what makes it unique. What takes other hair care products multiple steps and bottles, It’s a 10 delivers all the benefits in just one bottle. Over 20 years in the making, It’s a 10 has become the “go-to” product for salons and clients worldwide. This vision has revolutionized the approach to hair care by delivering results that people can see and experience – instantly.