Alto Bella ClayPac It's Wild Matte Cream is the perfect product for someone seeking a high-quality professional volume enhancing cream. It's Wild Matte Cream provides your style with incredible texture, unprecedented lift, and an all-day hold that works for all hair types. Unleash your wild side when your style needs a little something extra. With It's Wild Matte Cream, funky styles are a breeze. Apply to wet or dry hair.