Yu-Be Moisturizer was created in 1957 when a young pharmacist named Yoshikiyo Nowatari first introduced his now famous miracle cream to Japan. His creation was invented at the request of a woman long-suffering from dry, cracked skin. With the help of a chemist and a special manufacturing process, he created a glycerin-based moisturizer that would go on to be one of the longest-selling skin care products in Japan. Yu-Be is also the #1 selling medicated, vitamin-enriched cream on the market. As Seen In: Lucky Magazine, Martha Stewart Living