Betty's award-winning products are specially formulated color dyes for the "hair down there." This totally safe, no-mess pubic hair dye has become an overnight success as young professionals to older baby boomers are using Betty to naturally match their hair above, cover gray or just for fun! Whether you're a blonde (be a true blonde now!), radiant auburn, rich brunette, raven black or want to try hot pink for fun, Betty's easy to use no-drip formula gives you the perfect finishing touch.