Create shiny, silky smooth styles! Blow away static with professional ionic dryers for hair that's more manageable. Smooth away frizz with ceramic technology that delivers gentle heat to lock in hair's natural moisture. The results- fine, coarse or even the most challenging hair looks positively radiant and healthy!
What it Means. An ion is an atom (or a group of atoms) that carries either a positive or negative charge as a result of losing or gaining one or more of its electrons. Ionic technology is based on the familiar chemical principle that opposites attract- in other words, the negative ions will bind to positive ones.
How It Works. Damaged hair has a slightly positive charge. Ionic dryers, brushes and conditioning treatments emit negative ions, which neutralize hair's electronic charge, making the cuticle lie flat so the hair looks smooth and glossy.
Where You'll Find It. In blow dryers, flat irons, brushes and hair conditioning treatments. Heather Graham and Sarah Michelle Gellar have both had ionic hair conditioning treatments.